What are a websites advantages?
This is a big question with a multitude of answers. Development and distribution costs are extremely low. When you compare the cost of establishing a website to what it costs to promote your business in print or on the air, you’ll see that a website is the cheapest form of marketing ever created. A radio campaign featuring several 30-second spots per week for three months could run you $5,000 – $10,000. That gets you five minutes per week of exposure for three months in the local area only. Newspaper and magazine ads are similarly highly priced, and they only last for the life span of that particular publication. A website has virtually limitless space. You could put up a website with dozens of photographs and several thousand words for under $3,000 for the first year, and keep it up and running for a few hundred dollars per year after that. What would it cost to run a newspaper ad of this size for a year? Imagine how much it would cost to produce a catalog for 200 different products,
