What affects businesses marketability?
Most critical are price and terms. When a business is over-priced or the owner does not offer reasonable terms there will be few, if any, buyers interested in acquiring the business. When a business is priced realistically, and with proper terms, several buyers are likely to pursue acquiring the business. Competition among buyers creates higher selling prices. A buyer who knows he has other buyers competing for the business will be highly motivated to offer the price being asked to ensure he does not lose the business to another buyer’s better offer.
