What advertising models does Adfonic use?
We use CPM and CPC advertising models. Cost per Mille (CPM) or Cost per Thousand (in Latin mille means thousand) is a commonly used measurement in advertising based on impressions or eyeballs. Advertisers purchase CPM in blocks of 1,000 impressions and typically use CPM to create brand awareness. Cost per Click (CPC) is a performance-based advertising modeal where the advertiser is charged every time a user clicks on an ad.
