What advertising does head office look after?
Smith’s makes no guarantees that all of our advertising will be successful in attracting students but our efforts combined with local promotion by the franchisee is a powerful tool. Smith’s head office is responsible for mass-media advertising. Which will result in potential students contacting the main office in search of a location to take lessons that is near their home or job. Smith’s head office staff will determine which school has generated the sales inquiry and passes the information along to that franchisee.
