What advantages does Second Life offer that are unique among virtual platforms?
Second Life owns 90 percent of the virtual world market and is the most flexible, richest, and most advanced virtual work solution that exists today. Here are a few facts to consider: • Largest Virtual World: Second Life, the largest virtual world platform, is roughly the size of Houston when all of the individual parcels, known as “sims” or “islands,” owned by various individuals and organizations are taken as a collective. • Most Robust: In March 2009, approximately 1 million people logged into Second Life from all over the world and spent more than 30 million hours inworld, with peak concurrency exceeding 88,000 users at a single time. • Richest Content and Most Vibrant Digital Goods Economy: Second Life has the richest and largest library of virtual content—avatars, clothing, building elements, etc. — in existence with millions of items already created by inworld residents and more are built every day. This library allows organizations to purchase content easily and cheaply, versus