What advantages does Orange’s Application Shop strategy have over other operators’ and handset manufacturers’ application shops?
We already have strong, long-standing relationships with developers, handset manufacturers and market leading content providers and have one of the world’s leading developer programmes – Orange Partner – ensuring we have a continuous stream of innovative, creative applications. We work closer with platform and device providers than any other operator (Orange Signature and Orange Partner programmes), so have the knowledge and technological capabilities to deliver a truly unique cross-platform Application Shop – and give developers the best opportunity to reach a wide range on segments over many different devices in many different countries. Customers also benefit from Orange’s bill-back service, so there is no need to register sensitive financial information with multiple application shops. We make life simpler for the customer – one screen, one click, one bill.
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