What advantages does Online Marketing have over Offline Marketing?
The facts show that people have made the transition to the web already. The reason why companies invest more in Online Marketing is more and more individuals use the internet for finding news, financial information and business services. For example, research from Bazaarvoice showed that almost half (49%) of shoppers in the UK intended to do their holiday shopping online versus in-store for the year 2008. Another 67% of consumers in the UK researched products online before buying them in-store. The internet is great for consumers because they have the ability to research products and services in-depth. They can gather far more information over a printed brochure, so why would they waste time reading one? Price is a determining factor for many businesses. However, many are prepared to pay 5,000 for a regional newspaper advert when any of the above Online Marketing techniques can be far less! They’re also much more targeted, so will be far more likely to give a return.
As for me, some offline marketing methods work nicely too. I like to make some promotional free gifts like lapel pins from http://www.pinsource.com/en/products/economy_enamel service. It is a very nice way to get new customers involved and keep them happy. But every business owner has to combine these two methods anyway
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