What advantages do high-end retailers have over mid-tier retailers when working with realistic mannequins?
Stores like Neimen Marcus and Saks Fifth Avenue have two advantages: They have the money and a talented visual merchandising staff. Mid-tier stores need a different kind of mannequin – one that the store level employees can work with. Realistic is an extreme niche, and mid-level retailers often can’t afford it. They’re more interested in whatever makes the clothes look good. – Peter Huston, executive vp, sales and marketing for Fusion Specialties Inc. (Broomfield, Colo.) Accessories are big right now. How can mannequins be used to best present everything from baubles to bags? Mannequins offer the ability to present multiple fashion accessories, from sunglasses and bracelets to shoes and earrings – alongside apparel – while infusing the overall visual moment with an attitude, a movement, a wit or a realism that a static dress-maker form or fixture can’t approach. – Victor Johnson, senior manager, visual presentation, Ann Taylor (New York) There really isn’t much creativity in accessory
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