What advantage does it have over other e-tailers (e.g. Wal-Mart online and barnesandnoble.com?
If we go and browse the other e-tailers portal or website such as Wal-Mart and barnesandnoble.com, we can see that Amazon.com has several advantages than these two e-tailers: Like Wal-Mart and barnesandnoble.com done, they are offer limited products and services where they have specialized by selling one or few products to their customers. While Amazon.com, it is general storefront that sells many products to their customers. Besides selling the books, it also expanding their business by became an authorized dealer of Sony Corporation for selling products online. Amazon also has more than 500,000 affiliate partners that refer customers to Amazon.com. Besides that there are different methods of payment by Amazon.com which give a choice for the customer to choose the best way to make a payment. This is one way that makes it easier for the customer rather than need to fix with one method which sometimes makes it difficult for them to fulfill. Customer also can personalize their Amazon acc
