What actually is special about the USM Showrooms?
The six USM Showrooms in Hamburg, Berlin, Bern, Paris, New York and Milan are not furniture stores in the real sense. Inside these spaces, USM Modular Furniture is presented in a new way. Showing the philosophy behind these successful products. The concept is based on the idea of a permanent exhibition with changing themes. This is brought about through experience-based activities and productions which always bring out the new features of both product and location and set the scene for the encounter. The USM Showroom is a meeting place, a communication platform and a place of inspiration. A stage for communicating the most diverse themes in the field of furnishing and a location for brand profiling, a place of architecture, art.
