What activities listed in above table can be done simultaneously, rather than on a sequential basis?
Total product development should be an integrated rather than a segmented process • Total product development is a diverse activity requiring involvement from a variety of people, departments and disciplines (within and outside company) • Diversity of activities leads to division into appropriate areas (marketing, engineering, etc.) • Division leads to inefficient coordination and integration towards a common goal An efficient total product development should be an integrated activity, with the involvement of general management, marketing, technology, production, and finance. Good communication is essential.
