What activities does the Mobile Application Service Provider fulfill in this mobile giving process?
Give on the Go, operating as the designated MASP, provides the platform, technology, and bandwidth necessary to originate and terminate the text messaging process on behalf of your organization. We administer and provide the mechanisms for your organization to track and monitor the success of your marketing campaigns. We also provide the necessary technical guidance to facilitate the successful integration of this powerful fundraising tool into your marketing strategy. In addition, we provide consulting services, as necessary, and act as your sponsor and advocate with the Mobile Giving Foundation and carriers. Ultimately, Give on the Go is responsible for your successful involvement in the program and we are dedicated to helping you get the most out of your mobile strategy and fundraising campaigns.
