What accounts for the effectiveness of the social norms approach?
For many years, prevention efforts had focused almost exclusively on the problems and deficits of particular populations. The work that continues to emerge from those using the social norms approach demonstrates the effectiveness of promoting the attitudinal and behavioral solutions and assets that are the actual norms in various populations. Back to top Is it necessary to use mass media in order to conduct a successful social norms intervention? If your goal is to positively impact the behavior of a large number of people and your resources are limited, the only projects that have been seen to succeed have used mass media and social marketing techniques. However, there are interventions with documented positive outcome data that have focused on small groups using interpersonal strategies, peer-based methods and curriculum infusion. Back to top Is there a difference between “social norms” and “social marketing”? Yes. Social norms are the perceived standards of acceptable attitudes and
