What according to you are the current trends in location based services market world wide and in India?
Location based service (LBS) can be categorized into three segments, consumer, enterprise and public safety and services. Juniper research estimated that in 2005, the location based services market stood at $1.1 bn and is expected to reach $10.1 bn by 2010. And if you break this market into regions, APAC stands at number one position. In countries such as the US, these services have been very successful. American company Nextel, has done a remarkable job in providing location based services to small and medium enterprises and their APRUs are very high to the extent of $50. Service Providers leverage location for services like dispatch services, fleet management, tracking. Companies like Vodafone have launched many location based services through their portal. The operators worldwide are trying to put location as an integral part of their portal strategy and it has been really successful. There is a plethora of creative applications; even gaming companies are going after location based
