Weve created a new young peoples area in our library and have lots of new stock but nobody comes in most of the time. How can we get more young people in?
• If young people aren’t coming into the library then the best thing to do is to get out and meet them on their territory. Make links with local youth groups and see if you can go and visit. Take some popular magazines and some of your new stock to tempt them. Join in with whatever they’re doing and get to know them first before you begin talking about the library. • Now you’ve got a new image, you need to think about how to market the new-look library to your target group. The best way to interest young people is to involve them. And even if it’s too late to involve them in the re-design of the library, consider whether they can join in designing some publicity to promote the library, or perhaps they could come up with a new name for the new area. Maybe you could add to the new stock by taking a youth group shopping for some extra books to complement the ones you’ve already bought. • Finally, think about running a new programme of activities that are specially targeted at young people
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