Were there situations which required immediate change at the broadcast stations acquired from Park?
A number of the stations required an immediate investment in personnel and broadcast equipment, but we knew from the outset that our new stations would bring several operating challenges and opportunities. Our efforts in 1997 were spent addressing these issues to ensure future operating stability and competitive success. Q: What steps have been taken to integrate the new broadcast stations? A: In 1997, we began a program to resolve the most significant technical and personnel issues at each station. In addition, we acquired more demographically targeted syndicated programming and initiated marketing strategies to reposition these stations in their marketplaces. We evaluated and redefined the focusof our news products and conducted audience perception research in most of our markets. We also completed the integration of the stations into our operating systems and company-wide data networks, implemented standardized operating policies and converted the stations to our financial reporting
