Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Were there other companies bidding on Absolut?

April 26, 2017absolut bidding Business companies

0

Posted

Were there other companies bidding on Absolut?

1 Answer

0

Posted

There were 4 companies in total trying to grab Absolut. You had Pernod Richard, Fortune Brands (United States), Bacardi Ltd. (Puerto Rico), and an investment group headed by Sweden’s Wallenberg family. “All four presented well-prepared and very interesting proposals, but it was soon clear to us that Pernod Ricard’s bid was the best,” said Mats Odell, Financial Markets Minister for Sweden. “It is a very good price for the company.