Were there any clever ways to cut costs without hindering the process or limiting the end product?
We knew going in that it was going to be a very challenging project based on the tight financial parameters. We had to be smart about how we conceptualized the piece so as to not blow the budget. We relied heavily on matte paintings to cut down on the CG work. We were also very disciplined about not using tricky camera movements and instead focused on a more traditional story-telling format. Having complicated visual effects wouldn’t have added anything. The whole point of the video was to elicit an emotional response from people watching the video. Could we get people to feel some of the sadness and pain even though the main character was wholly digital and synthetic? You’ll have to let me know if you felt anything after watching the video. How did the concept and style for the video come to fruition? We have a fantastic team of designers and animators. At the earliest stage of conceptualizing the piece, I asked everyone to look for things they felt could relate to the song and the ba
