Were Sonys film production plans driven by the need to have more music rights?
With film studios getting into their own music businesses, out of an approximate 100 films that have good music potential, we realised that there are only about 30 albums that are available to music companies for acquisition. so their value becomes ridiculously expensive. So we too decided to adopt the strategy of making films that will give us music that will allow us to stay in the game. That’s how we became a film production business. We would follow a hybrid strategy of making movies that would give us music and we continue to acquire music. If we were going to pay 25 to 30 per cent of the cost of a film for the music, we might as well pay for everything and take all the rights. That’s how we decided to have the deal with Vishesh Films. Film production for us is a tactical, strategic thing. We are not essentially a film company, but we have grown our net worth and our relationships in the industry, have lasted through the churn and now have to go to the next step. Which are the rel
