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Were samples and marketing materials (such as sales aids, etc) included in the detailing variable?

April 26, 2017AIDS DETAILING included Marketing Materials sales samples

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Were samples and marketing materials (such as sales aids, etc) included in the detailing variable?

1 Answer

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The detail dollars did not include any of the variables costs, such as samples and marketing materials. The detail was defined as a product discussion that took place during a face-to-face meeting between a sales rep and a physician. It may or may not have included the rep leaving samples.