Were radio stations keen on getting clearance for political ads than getting independent news?
I wish the government had permitted independent news on radio before they allowed political advertisements. Allowing political ads without allowing independent news shows a skewed sense of priorities, and it doesn’t serve the public interest. However, allowing political ads on radio is a positive, though long overdue development. So, while we commend the I&B Ministry for giving their nod to political ads, we are hopeful that they will also overcome their misplaced resistance to allowing independent news on radio. 8. Does permitting political ads on radio mean additional revenues for radio? How much does SFM expect from political advertising this year? I have seen figures of anything between Rs.60 to Rs.120 crores being put forward as the kind of revenues that FM radio could earn through political advertisements by the general elections. SFM being the largest private FM network in the country, one can logically assume that a fair slice of revenue from political ads would come to us, but
