Well, then why is the gallery called Machine Project?
When we opened Machine Project, we liked the idea that a space could be a machine for producing culture. We feed in ideas, people, resources, and through the social and philosophical mechanism that is machine project we produce art, experiences, and ways to understand the world. We view what we do as an alternative to the traditional art space, which serves primarily as a container for art produced externally. But you know, we also teach electronics and computers and such so it’s not surprising that people get confused. Even we’re confused.