Website Security Seals – Do They Do the Job?
When a potential customer visits your website, there need to a sense some kind of trust in it, in order for the customer to even consider purchasing the products or services offered. You have to ask yourself, if your website conveys this trust? Shopping online creates different needs than those required at physical stores. At a brick and mortar store, the customer is in a position to actually touch and see the product. The legitimacy that exists offline is far greater than what you find in an online store. This legitimacy is what needs to be transferred to potential online customers. Online stores demonstrate only a visual representation of real mortar shops. Buyers can browse through videos and pictures of available products, but that’s it. According to many surveys, this alone indicates that buyers doubt the reliability of displayed products. Customers are well aware that in order to purchase products online, it is necessary to provide their personal information which includes addres
