We wish to steer the market towards ET or soil moisture based systems, but we are not seeing a lot of support from the end users or the industry. Why?
A. Probably because you are moving much faster than the market is. While this technology is wonderful, the average homeowner and contractor is not familiar with it and even if they are they do not trust it yet. Back up and move slower. Remember the contractors and consultants you consulted on the program are at the cutting edge of what is happening in the industry. The average person that you want to use it, is not. Focus some of your dollars and resources on some lower tech solutions for the next few years as you try to phase in more high tech options. Q. We have been recommending ET or soil moisture based controllers as solutions for many large water users to help them use less water. After an analysis of the site water use after one year there has not been measurable savings. In fact, some sites used more water. Why is this? A. This happens because you applied a solution that did not match the problem. ET or soil moisture control systems only solve scheduling problems. There are man
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