We want to do a market analysisisnt that really all we need to get started with our downtown business development program?
NO! In fact the simple truth is the typical retail market analysis/business analysis is awful and builds up hopes unnecessarily. There are countless firms, large and smallthat perform market analyses. Too many are off-the-shelf products that they customize for each downtown. Then there are those who will teach you how to do your own market analysisthey claim they have a template —all you have to do is punch in your numbers and voilayou now know what your downtown or commercial district should look like and what type of businesses they will support. Too many downtowns have gone data crazy gathering a boat-load of information that someoneusually a consultanttold them they needed. We gather appropriate data without a lot of fanfare, and help you decide what type of businesses you need to grow. There are too many examples of business thriving in less than ideal locations—a market analysis would say that business shouldnt be thriving. Well how is it thrivinghow do the analysts explain t
