We tried to attract more young people to our library by running a rap workshop but nobody turned up. How can we get more young people to come to our events?
• The best way to get young people from your area involved in library activities is to ask them what they want and encourage them to help with the organisation of events. It’s hard to guess what young people want because they are all individuals and also trends change rapidly. Maybe rap is really ‘last year’ and it’s all R ‘n’ B now… Go to schools and youth clubs explaining that you’ve got a budget for some activities and ask them to vote on what they want to do. Next, get them involved in designing the publicity. Word of mouth is the best marketing tool with young people so if you can get some influential young people involved in planning the event then they’ll spread the word. • If you are designing flyers think about where you’re distributing them. It’s no good advertising a rap workshop to your current users if the aim is to attract new people. Do some research and find out about youth groups with specific interests – maybe there’s a youth music project in your area or a youth th
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