We robustly contested this view and all of his claims were promptly and unreservedly withdrawn. But is Solartwin gimmicky?
We believe that Solartwin is an innovative solar water heating system which is proven over 10 years as a clever and effective zero carbon technology. Independent tests validate its operational carbon clawback as being zero instead of around 20%. It has also won awards from DTI for innovation and again for achievement. The compact Oxford Dictionary defines a gimmick as “a trick or device intended to attract attention rather than fulfill a useful purpose”. Solartwin is not a trick, but a cute device which is deliberately designed to perform more sustainably than conventional mains powered solar can ever do. As for attracting attention, well, we are entitled to state our technology’s benefits but for doing so we were once unlawfully fined by STA for making entirely valid carbon clawback claims. The fine was rescinded. Solartwin appeared to have attracted attention, albeit hostile, from a competitor who appeared to be unwilling or perhaps unable to deliver our sustainability criteria and w
