We hire ‘Appointment Generators’ as a pre-requisite position before becoming Account Executives. Does the X2 work for 1st Generation Sales people?
Yes. The X2 training process teaches participants how to communicate the ‘Business Reason to Meet’. Interestingly, one does not have to be an expert in the Product/Service applications, benefits, etc. Of course, that knowledge is acquired over time through your current training programs and real street experience. Historically, the X2 process has helped 1st Generation sales reps accelerate to the next promotion level by becoming a Master of Prospecting first.
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