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We have no interest in direct sales. Can I still use direct response style TV (DRTV) successfully?

April 26, 2017drtv Response sales style successfully tv

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We have no interest in direct sales. Can I still use direct response style TV (DRTV) successfully?

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Direct response television (DRTV) has emerged over the past decade as one of the most powerful communication tools for building retail sales. That’s right. We said retail. Direct sales are no longer the most important reason to use DRTV, because it builds sales, higher margins, strength to negotiate with retailers, and strong long-term business.