We are planning to relaunch our web site with a new design at the same domain name. How do we get the search engines to reassess us for the new web site?
A web site redesign can give your site a substantial boost in the search engine results, even if you basically ignore search engine optimization. Again, a web site redesign in and of itself should give your web site a boost. If your web site is already indexed on the major search engines, then redesigning and relaunching the web site will cause them to spider and update your web site automatically. If the scope of your site is changing substantially, then you should contact Yahoo! and the Open Directory and request that they update your web site title and description. There are 2 basic rules that should be followed when redesigning or rebuilding a web site.