We are leading experts in our line of business. How can web promotion help our brand management campaign?
The search engines are “brand-blind.” That means they don’t know (or care) how big your company is or if you’re a top expert. The only way the search engines will know about your site (and position your pages well) is through Internet marketing efforts. Check out how many small businesses gain top Google rankings – while their corporate competitors are nowhere to be seen. Chances are that the small business engaged in an Internet marketing campaign, while the big brand competitor relied strictly on their offline branding for results. If brand management is crucial for your marketing success, an SEO campaign should be paramount.
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