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We are getting ready to kick off our annual strategic planning retreat. How should the strategy for our brand be integrated?

April 26, 2017annual brand Integrated Kick planning ready retreat strategic strategy

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We are getting ready to kick off our annual strategic planning retreat. How should the strategy for our brand be integrated?

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The desired perception for the organization s brand in the future should be the focus of all strategic thinking. The brand drives all decision making and guides budget considerations, not the other way around.