We are considering the development of several new programs/products. What type of research should we conduct to help us make educated decisions?
There are several different types of studies that you might consider when your organization is thinking about new programs/products. If you are in the planning phase and do not have your new product/program well defined, you may want to start with a needs assessment of your target market. This will allow you to determine what the market desires so that you can customize solutions to match those needs. For more defined programs/products, you may use a feasibility study or new product evaluation to help you analyze the need for your proposed service/product, measure market interest, and determine the viability of your new venture. Finally, if you are ready to go to market and are just looking for the right message and tools to take your product to potential consumers, we can help you design a targeting study to assist with your new product realease.
Related Questions
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