We are a retailer that currently carries or is interested in carrying collegiate products. Are there any CLC staff assigned to supporting retailers?
Yes. Marketing is one of CLC’s largest departments. It is divided into six divisions including: Marketing Operations NCAA & Bowl Properties (includes athletic conferences) Apparel Non-Apparel Promotional Licensing Retail Marketing CLC’s Marketing Department is focused on supporting the efforts of collegiate licensees interested in maximizing and growing sales. CLC’s Retail Marketing Division is responsible for developing relationships with key retailers throughout the country. CLC’s role is to facilitate communication between institutions, retailers, and licensees in order to maximize and grow the collegiate market, while also providing resources to retailers that implement collegiate promotional sales efforts. To facilitate communication, CLC maintains a pervasive presence at all major collegiate tradeshows, including CAMEX, The Sports Licensing and Tailgate Show, MAGIC, both the Atlanta and Dallas Giftmarts, and many others. CLC also hosts regular licensee and retailer meetings at bo
