We are a retailer interested in carrying collegiate products. Do we need to obtain a license in order to offer collegiate product?
If your company only sells finished products and does not produce, alter, repackage, or finish collegiate products in any way, you are not required to have a license. Retailers should ensure that the collegiate products they purchase are produced by licensed vendors as discerning consumers will not purchase products that appear counterfeit or unlicensed. Retailers that also screen or embroider their own products or source the products from an associated company must obtain a collegiate license. CLC recommends that retailers consider sourcing products from existing licensees prior to seeking a license for in-house production. CLC manages a website called The Collegiate Exchange (TCE), which was built specifically to assist collegiate retailers in finding licensed collegiate product information and in locating suppliers. TCE, which is a virtual online tradeshow, is free for retailers and provides access to thousands of licensed collegiate products through 150 participating manufacturers.
