We are a mid-sized IC design center, with over 20 million USD in annual revenue, and we have a marketing team. What does Siegel & Young bring to the table that would be of interest to us?
Even mid-sized semiconductor companies generally have a large gap where it comes to marcom. They have technical marketing managers, often with little or no true marketing experience (application engineers doing double duty) and technically trained business development managers to manage the sales pipe. Siegel & Young can help you to develop the marketing infrastructure and concrete deliverables (both print and Web) that you need to project your company into the markets as an “enterprise-class” player.
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