Was this tool primarily built to drive brand marketers to believe they need Vitrue’s software products?
Not at all. The Evaluator was built to help brand marketers accurately evaluate their presence on Facebook and determine areas of potential improvement. Whether a page is using Vitrue products or not doesn’t factor into the valuation. We currently offer a deep-dive evaluation for our existing clients to help them analyze their Facebook performance. This release of the Social Page Evaluator is the first time we’ve made a subset of that evaluative capability public. In the coming months we will integrate even more advanced functionality and convenient analytics into the Vitrue products our customers use to manage their social presences.
