was the year of new IPs. With the economic downturn, are publishers becoming more conservative?
Dyack: Most publishers now realize that new IPs are the future for growth in a content- based industry. However, sequels are still currently a safe bet, so it is likely that we will see more sequels. Kang: The economic downturn is not going to have a huge impact on our industry. Seems everyone is still looking for new IPs. Charla: Not at all. Publishers are always eager to minimize risk – and we’re eager to help them do that – but we haven’t seen any downturn in the appetite for original IPs across the board. Everyone knows the next big thing isn’t going to be a sequel, and while everyone is eager to exploit their franchise and back catalog, we find most publishers are really very forward looking when it comes to exploring new IP. Wynands: It does feel like we have moved back into a more conservative period. While as an industry we are doing record numbers, the wide range of platforms in the marketplace has spread publishers thin and there have been a lot of individual titles that have
