Was the launch of the television commercials on Chicken McNugget in India after IPL a conscious decision?
(Laughs): Post the IPL, we needed something to create a new buzz and we thought this could be done only by Chicken McNugget! Commercial airtime during a cricketing event like IPL is much more expensive. We are also not advertising during the ICC T20 championship. We feel we can maximise our budget spends by looking at other general entertainment channels to air our promotions and also take up below-the-line advertising – on ground activations and internet promotions – for better mileage.
