Was the idea of marketing/selling a board and a sail range together planned by Naish for some time or was it just something different for 2008?
The All Terrain board and the All Terrain sail are two separate products that are sold separately but that fit together as a “team” perfectly. Our goal was to make a versatile board range as well as to make a versatile sail range. Both the board and the sail can be used in combination with any other brand and will extend the range of use quite a bit. Who came up with the name and were there any other names for this ‘package’ that nearly got chosen? Name choosing is always a brainstorming process. We start with working names and the thing evolves from there including market feedback from our importers. In the case of the All Terrain we originally had a short version called ATV but then decided to go for All Terrain as it is more self explanatory. How different is the All Terrain board from the old Vector? Quite different, for starters it has two fins. The board also has softer rails further forward which makes it easier to gybe especially in combination with the step rail which allows f
Related Questions
- Was the idea of marketing/selling a board and a sail range together planned by Naish for some time or was it just something different for 2008?
- People have been trying to improve marketing and selling practices for years. Is Six Sigma all that different?
- Can I subscribe the report according to different time range?
