Was that the argument that convinced the people at the Washington Post and the Globe and Mail?
The Washington Post is a good example in this area. They now have a complete mobile platform in-house that let their team choose and create the direction they want to take for their mobile strategy. Of all parties, the Washington Post is the one who best knows Washington Post’s customers, hence it is they who know the best way to communicate with the customers. They just needed the enabling software. The Globe and Mail had already been active in the mobile area, but they wanted also an in-house solution. The trend we see is that more and more publishers want to control the platform and stop being dependent on a third-party solution to manage their mobile services. Publishers have discovered the need and opportunities that lie within control and freedom throughout the mobile value chain. Both in terms of editorial and creative freedom. That is what I see as the major change these last months. What do you mean by controlling the platform? What companies like ours do is to help publishers
