Was starting the 3DO compay as exciting as the early days at Electronic Arts?
Yes. I was 28 when I started EA so it was all adrenaline, all the time. 3DO was fascinating because it had such a noble mission of advancing the entire industry and so many people shared that goal. And the strategic partnerships were both interesting and entertaining. Obviously the original 3DO console didn’t succeed as you anticipated. What can you attribute it’s failure to? We were ahead of our time. We were pioneers in the advanced use of CD-ROM, but it was not cheap enough yet and the hardware cost killed us. Also, it turns out in hindsight that in this business because of the front-end investments and risks that are required it is very hard to orchestrate a “federation” of licensees because there is no way to get the mutual trust level to be as high as it is within divisions of the same company. Sony’s success proved these points. Your second attempt at hardware, M2, failed to materialise when Matsushita decided not to produce the system. Just how good was M2. Would it have been c
