Was Pitfall Harry wearing Eddie Bauer khakis?
Does Leisure Suit Larry prefer Trojan-brand condoms? Did my last game of Frogger end under the wheels of a Camry? With rare exception, very few of the products, businesses, and services that appear within the realms of a video game come out of the real world. In the past, most video game publishers did not have the contacts, clout, or financial resources to approach major brands for logo usage, and would have been laughed out of most offices for asking for advertising dollars. By leveraging some new technologies combined with the growth of Internet connectivity throughout the home, inGamePartners (IGP), a NYC-based startup is at the forefront of incredible change in the video game industry. I had a chance to speak with Darren Herman, company founder and CEO, after the company announced several important new partnerships at last week’s Digital Life show in New York City. In a nutshell, IGP brings together advertising and the gaming industry, specifically through product placements withi
