Was News Corp. specifically looking for a company like Intermix, and why were they interested?
RR: They were looking to grow significantly in the Internet space and needed a sizeable acquisition to compete with the other media firms. After a couple of meetings, they saw Intermix as a unique opportunity to enter multiple businesses all of which were profitable and growing. BK: It seems like MySpace was a great move. How did MySpace come about? RR: MySpace was started here within Intermix, about two months before I became CEO. It was a fledgling website with under 100,000 visitors. BK: Did you invest strategically to grow MySpace? RR: Yes, when I met with the management of MySpace, I took a look at business and thought the idea of community was very powerful. I had recently helped build superdudes.net, a virtual community around causal gaming and tole playing, so I had experience with a similar model. The idea was really powerful, and I felt like the idea of creating a community for teens around music and self expression made a lot of sense. BK: How did you grow MySpace, and did y
