Was making the transition from broadcast television to music video directing easy?
David: There are a lot of similarities. It’s two different worlds but at the same time it is still about being creative and working with deadlines. Parlé: Directing is a competitive business, what is your drive? David: My drive is to do better and be able to work with as many different artists as possible; it is not about being stuck on one genre. I’m competing against myself, not to be complacent and think about what I already accomplished but what I can accomplish. I’m not going to sit back after seeing my video on television and say “I’m good.” Parlé: When an artist approaches you for a video, what is the process like? David: Sometimes the label or artist sends you a track and we usually collaborate. I see it as creating a suit for the artist, I want to make sure they are there for me to measure them, make sure the length is good and it’s not too tight. I want to make that suit the best possible, I want the artist to tell me they dislike or like the fabric. When the artist has a say
