Was joining HotelRooms.com a positive experience for Fairmont Hotels & Resorts?
Joining HotelRooms.com has been quite positive. It is important for the Fairmont brand to be represented on web sites that attract our target audience and HotelRooms.com meets that objective. Furthermore, under their business model, users are linked through to our branded site, which complements our primary online strategy. Having a user arrive on www.fairmont.com allows the guest to see our product in a format that were comfortable with. It also exposes them to our unique online experience, which hopefully leads to increased brand awareness and increased bookings. This ultimately leads to customer retention and loyalty to Fairmont Hotels & Resorts.
