Was Cashmere bathroom tissue formerly called Cottonelle?
Yes. In 1997, the Cottonelle name in Canada was licensed to Scott Paper Limited for a 10-year period. We knew we would ultimately have to change the name and, in 2004, began the process of doing so with the introduction of Cashmere. At the same time, we also introduced several product enhancements. Cashmere is quilted for even more comfort, and Cashmere Ultra is now 3-ply to provide an additional layer of comfort and softness.