Want to learn more about how to generate leads during a recession?
Rob Solomon: First, let me throw the word “tool” out. The impact we see is when you involve management in strategic planning. Management and sales often seem disconnected from the strategic planning around marketing, around lead generation. Bringing the C-level into the discussion about who are your customers, what are the messages that resonate the best, what are the hot topics, and how are we going to find those people, is really the best way to get support at the highest levels. Bill Leake: This is a great question because a lot of the CEOs out there cut their teeth before this (online marketing) even occurred. A lot of them are not doing the bulk of their research online before they buy. So in some cases, there is a re-educational challenge. A lot of CEOs and CMOs will say “I’m spending 5% of my total marketing budget online. I don’t want to spend a lot of my time on this because it’s only 5% of my budget.” There are a few different ways to cut through the clouds. One is stressing
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- Want to learn more about how to generate leads during a recession?
