Wait, whats the secret to radio advertising?
Repetition. And when you’re done with that, try adding a little repetition. There’s a reason why you see those TV ads over and over again. And why you know where the Bahi Hut is located. And why you know what your baloney’s first name is. In other words, don’t plan to buy just one expensive Super Bowl-style ad. Buy lots of little ones, and scatter them over time. That way, you’ll get lots of (you guessed it): Repetition.
