Wait a minute, you sold two and a half million (TMNT) Usagi action figures, but the comic sells only 10 to 12 thousand. How can we get the comic to the mass market again?
(The Comics Journal #192 Interview, December 1996 FIXME Broken link) It’s really hard. Kids just don’t read any more. They spend much more time with video games. It’s just hard to get kids to read anything. Book sales have dropped dramatically, too. I think 90% of the books are bought only by 5% of the US population. Evanier makes the comparison between the US and Japan, where the literacy rate is 99%, and even adults, businessmen read comic books on the streets, and here, it’s pretty much a children’s medium. Even those who buy comic books don’t read them any more. There was a sudden decline in both book and magazine sales and they traced it back to the time when Pac-Man first came out. Kids are spending all their time paying video games, or watching TV. And a lot of the adults don’t realize there are still comics around. I’ve done a couple of interviews for the L.A. Times and right after those interviews come out, there is a run on Usagi comic books in the L.A. area. I would get resp
Related Questions
- Wait a minute, you sold two and a half million (TMNT) Usagi action figures, but the comic sells only 10 to 12 thousand. How can we get the comic to the mass market again?
- How many Buzz Lightyear and Woody from Toy Story action figures were sold each?
- Will there be any other Usagi Yojimbo action figures?
